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Spicy Rivalry, New Mexico exists for people who feel things too much and refuse to tone it down. It’s a design project inspired by fandom obsession, affectionate trash talk, and that specific kind of chaos where love and rivalry are basically the same emotion in different outfits. We don’t explain references, we don’t do eternal collections, and we definitely don’t calm down. If you get it, welcome—you’re exactly who this is for. If you don’t, that’s fine too. Honestly, it’s funnier that way.
Read out Spicy Rivalry Manifesto!
GAME CHANGERS SERIES
The rivalry doesn’t stop with one book.
The Game Changers series is about elite athletes, emotional slow burns, messy self-realizations, and the tension between who you’re supposed to be and who you actually want.
Power dynamics. Reputation risk. Soft hearts hiding under hard rules.
Every book plays a different note — obsession, vulnerability, courage, devotion — but the chemistry never lets up.
Start anywhere. But if you’re smart, you start at the beginning.
The Series
Book 1: Game Changer
👉 https://amzn.to/4qUpSO0
Book 2: Heated Rivalry
👉 https://amzn.to/3Zk0mFY
Book 3: Tough Guy
👉 https://amzn.to/3ZQonV4
Book 4: Common Goal
👉 https://amzn.to/3MqJM4b
Book 5: Role Model
👉 https://amzn.to/3MqJM4b
Book 6: The Long Game
👉 https://amzn.to/3MqJM4b
Book 7: Unrivaled
🔥 (preorder) https://amzn.to/3M8RJuQ
Disclosure:
These are Amazon affiliate links. If you purchase through them, I may earn a small commission at no additional cost to you. Supporting independent chaos is appreciated.
Frequently Asked Questions
Created and Curated by Keith Allen West
Spicy Rivalry is a pop-culture–driven design project created by Keith Allen West, a branding expert and cultural opportunist with a long history of spotting fandom moments before they cool off. TV show tie-ins, cultural timing, and riding the line between obsession and satire are his specialty. Long before “drops” were a strategy, Keith launched Bathing Bad, a cult-favorite bath and body line timed perfectly with the cultural peak of Breaking Bad, proving that when you understand fandom, you don’t chase it—you meet it where it already is. Spicy Rivalry carries that same instinct forward: fast, limited, sharply designed, and built for people who feel things loudly.
We are Spicy Rivalry, New Mexico
Spicy Rivalry, New Mexico is an independent parody created for entertainment purposes. It is not affiliated with, endorsed by, or sponsored by any original works, authors, publishers, or rights holders. All trademarks and copyrights referenced are the property of their respective owners and are used here solely for parody and commentary.
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Spicy Rivalry, New Mexico is a small, chaotic design project built for people who experience fandom at unsafe levels. We make limited-run pieces inspired by affectionate rivalry, internet brain rot, and the joy of loving something so much you’re willing to roast it publicly. We don’t chase trends—we pounce on moments, make the thing, and move on. No restocks, no lore dumps, no explanations. We’re here for the in-jokes, the intensity, and the people who recognize each other in the wild by a single line of text on a shirt.
If that sounds like you, congratulations—you’ve found your people.
Based in Placitas New Mexico and part of ClearLightCedar.com
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We move fast, trust our instincts, and stop before things get overthought. Spicy Rivalry is built on limited runs, sharp timing, and designs that make sense right now—not six months from now after a committee weighs in. We don’t explain references, we don’t smooth edges, and we don’t dilute the joke for mass appeal. If something hits, we make it. If it doesn’t, we let it disappear. That’s the point. The work is meant to feel alive, a little reckless, and unmistakably of the moment—because rivalry, fandom, and obsession are never tidy, and neither are we.
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People who feel fandom in their bones. The ones who don’t need context, don’t ask follow-up questions, and don’t mind being a little unhinged about the things they love. We’re for the inside-joke collectors, the rivalry romantics, the chaos appreciators, and anyone who’s ever said “no, but hear me out” before committing fully to the bit. If you’ve ever recognized a stranger by a reference on their shirt and felt spiritually seen, yes—this is for you.
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Crafted With Care
Thoughtful Finishes
Made for Everyday UseHave Questions?
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