Spicy Rivalry, New Mexico exists for people who feel things too much and refuse to tone it down. It’s a design project inspired by fandom obsession, affectionate trash talk, and that specific kind of chaos where love and rivalry are basically the same emotion in different outfits. We don’t explain references, we don’t do eternal collections, and we definitely don’t calm down. If you get it, welcome—you’re exactly who this is for. If you don’t, that’s fine too. Honestly, it’s funnier that way.
Read out Spicy Rivalry Manifesto!
Shop now for the Stupid New Mexico Coyote Bird
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SHOP THE SPICY RIVALRY STORE
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Shop now for the Stupid New Mexico Coyote Bird | SHOP THE SPICY RIVALRY STORE |
Stupid New Mexican Coyote Bird
A feral desert response to queer hockey internet chaos.
Limited run. Fast bird. No explanations.
Heated Rivalry Fan?
Canada has the Loon.
New Mexico has the Roadrunner.
One floats dramatically. The other runs directly into danger, insults coyotes, and survives on audacity alone.
This is not just a parody. This is affection with teeth
STUPID NEW MEXICAN COYOTE BIRD SHIRTS AND MORE!
We adore Heated Rivalry. Worship it, honestly. Gay hockey tension so sharp it could cut skate blades. Canada gave us the Loon and we respect her service—but New Mexico answers with the roadrunner, a creature fueled by spite, speed, and an absolute refusal to explain itself. The Loon drifts moodily on a lake. The roadrunner sprints headfirst into danger, screams at coyotes, and keeps moving. This shirt is an act of love, not war: a feral salute to queer sports fandom, internet obsession, and the undeniable fact that desert birds don’t float—they survive. The roadrunner would absolutely steal the puck, the spotlight, and your heart, then be gone before intermission.
A Feral Desert Response
Some trends whisper. This one skates in screaming.
Inspired by queer hockey fandom, internet obsession, and the kind of love that only comes from roasting something you adore, Stupid New Mexican Coyote Bird is our desert-side answer to a moment that demanded escalation.
GAME CHANGERS SERIES
The rivalry doesn’t stop with one book.
The Game Changers series is about elite athletes, emotional slow burns, messy self-realizations, and the tension between who you’re supposed to be and who you actually want.
Power dynamics. Reputation risk. Soft hearts hiding under hard rules.
Every book plays a different note — obsession, vulnerability, courage, devotion — but the chemistry never lets up.
Start anywhere. But if you’re smart, you start at the beginning.
Featured Limited Edition Products
Dad hats aren't just for dads. This one's got a low profile with an adjustable strap and curved visor.
Spicy Rivalry exists for people who feel things too much and refuse to tone it down. It’s limited-run apparel inspired by fandom obsession, affectionate trash talk, and that specific kind of chaos where love and rivalry are basically the same emotion in different outfits. We don’t explain references, we don’t do eternal collections, and we definitely don’t calm down. If you get it, welcome—you’re exactly who this is for. If you don’t, that’s fine too. Honestly, it’s funnier that way.
• 100% chino cotton twill
• Green Camo color is 35% chino cotton twill, 65% polyester
• Unstructured, 6-panel, low-profile
• 6 embroidered eyelets
• 3 ⅛” (7.6 cm) crown
• Adjustable strap with antique buckle
• Blank product sourced from Vietnam or Bangladesh
This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
We adore Heated Rivalry. Worship it, honestly. Gay hockey tension so sharp it could cut skate blades. Canada gave us the Loon and we respect her service—but New Mexico answers with the roadrunner, a creature fueled by spite, speed, and an absolute refusal to explain itself. The Loon drifts moodily on a lake. The roadrunner sprints headfirst into danger, screams at coyotes, and keeps moving. This shirt is an act of love, not war: a feral salute to queer sports fandom, internet obsession, and the undeniable fact that desert birds don’t float—they survive. The roadrunner would absolutely steal the puck, the spotlight, and your heart, then be gone before intermission.
Enrich your wardrobe with a versatile long sleeve tee. For a casual look, combine it with your favorite jeans, and layer it with a button-up shirt, a zip-up hoodie, or a snazzy jacket. Dress it up with formal trousers or chinos to achieve a more professional look.
• 100% airlume combed ring-spun cotton
• Heather colors are 52% combed and ring-spun cotton, 48% polyester
• Athletic Heather and Black Heather are 90% combed and ring-spun cotton, 10% polyester
• Fabric weight: 4.2 oz./yd.² (142.4 g/m²)
• 32 singles
• Regular fit
• Side-seamed construction
• Crew neck
• Cover-stitched collar
• 2″ (5 cm) ribbed cuffs
• Blank product sourced from Nicaragua, Honduras, or the US
This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
We adore Heated Rivalry. Worship it, honestly. Gay hockey tension so sharp it could cut skate blades. Canada gave us the Loon and we respect her service—but New Mexico answers with the roadrunner, a creature fueled by spite, speed, and an absolute refusal to explain itself. The Loon drifts moodily on a lake. The roadrunner sprints headfirst into danger, screams at coyotes, and keeps moving. This shirt is an act of love, not war: a feral salute to queer sports fandom, internet obsession, and the undeniable fact that desert birds don’t float—they survive. The roadrunner would absolutely steal the puck, the spotlight, and your heart, then be gone before intermission.
A strategically placed accent can bring the whole room to life, and this pillow is just what you need to do that. What's more, the soft, machine-washable case with the shape-retaining insert is a joy to have long afternoon naps on.
• 100% polyester case and insert
• Fabric weight: 6.49–7.37 oz./yd.² (220–250 g/m²)
• Hidden zipper
• Machine-washable case
• Shape-retaining polyester insert included (handwash only)
• Blank product components in the US sourced from China and Mexico
• Blank product components in the EU sourced from China and Poland
This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
We adore Heated Rivalry. Worship it, honestly. Gay hockey tension so sharp it could cut skate blades. Canada gave us the Loon and we respect her service—but New Mexico answers with the roadrunner, a creature fueled by spite, speed, and an absolute refusal to explain itself. The Loon drifts moodily on a lake. The roadrunner sprints headfirst into danger, screams at coyotes, and keeps moving. This shirt is an act of love, not war: a feral salute to queer sports fandom, internet obsession, and the undeniable fact that desert birds don’t float—they survive. The roadrunner would absolutely steal the puck, the spotlight, and your heart, then be gone before intermission.
Everyone needs a cozy go-to hoodie to curl up in, so go for one that's soft, smooth, and stylish. It's the perfect choice for cooler evenings!
• 50% pre-shrunk cotton, 50% polyester
Heather Sport Dark Navy is 40% cotton, 60% polyester
• Fabric weight: 8.0 oz/yd² (271.25 g/m²)
• Air-jet spun yarn with a soft feel and reduced pilling
• Double-lined hood with matching drawcord
• Quarter-turned body to avoid crease down the middle
• 1 × 1 athletic rib-knit cuffs and waistband with spandex
• Front pouch pocket
• Double-needle stitched collar, shoulders, armholes, cuffs, and hem
• Blank product sourced from Bangladesh, Nicaragua, Honduras or El Salvador
Disclaimer: Due to the fabric properties, the White color variant may appear off-white rather than bright white.
This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
GAME CHANGERS SERIES
The rivalry doesn’t stop with one book.
The Game Changers series is about elite athletes, emotional slow burns, messy self-realizations, and the tension between who you’re supposed to be and who you actually want.
Power dynamics. Reputation risk. Soft hearts hiding under hard rules.
Every book plays a different note — obsession, vulnerability, courage, devotion — but the chemistry never lets up.
Start anywhere. But if you’re smart, you start at the beginning.
The Series
Book 1: Game Changer
👉 https://amzn.to/4qUpSO0
Book 2: Heated Rivalry
👉 https://amzn.to/3Zk0mFY
Book 3: Tough Guy
👉 https://amzn.to/3ZQonV4
Book 4: Common Goal
👉 https://amzn.to/3MqJM4b
Book 5: Role Model
👉 https://amzn.to/3MqJM4b
Book 6: The Long Game
👉 https://amzn.to/3MqJM4b
Book 7: Unrivaled
🔥 (preorder) https://amzn.to/3M8RJuQ
Disclosure:
These are Amazon affiliate links. If you purchase through them, I may earn a small commission at no additional cost to you. Supporting independent chaos is appreciated.
THE SPICY RIVALRY MANIFESTO
Spicy Rivalry isn’t about conflict between people.
It’s about the war between desire and fear.
We exist in the space where people want the heat
but flinch at the truth it reveals.
We don’t do secrecy.
We don’t do half-claims.
We don’t let anyone touch what they refuse to name.
Spicy Rivalry is for those who are done being someone’s quiet indulgence, side project, or guilty pleasure.
If it’s real, it stands in the light.
If it can’t survive visibility, it was never strength—only fear wearing confidence.
We believe:
Wanting something means claiming it
Heat without honesty is cowardice
Power doesn’t whisper—it chooses
This is not chaos.
This is clarity with teeth.
If you’re here, decide.
If you can’t—step out of the fire.
WHO THIS IS FOR
✔️ Queer sports fans
✔️ Internet-lore collectors
✔️ New Mexicans tired of explaining New Mexico
✔️ People who enjoy confusing strangers at Trader Joe’s
❌ People who hate fun
❌ People who say “actually…” about birds
❌ Coyotes (they’re already stressed)
CLEAR LIGHT CEDAR NOTE
Clear Light Cedar is rooted in New Mexico—
its land, its humor, its contradictions, and its refusal to take itself too seriously.
This shirt is not calming. It is not grounding.
It is joyfully feral desert truth.
Which, honestly, is also a ritual
Created and Curated by Keith Allen West
Spicy Rivalry is a pop-culture–driven design project created by Keith Allen West, a branding expert and cultural opportunist with a long history of spotting fandom moments before they cool off. TV show tie-ins, cultural timing, and riding the line between obsession and satire are his specialty. Long before “drops” were a strategy, Keith launched Bathing Bad, a cult-favorite bath and body line timed perfectly with the cultural peak of Breaking Bad, proving that when you understand fandom, you don’t chase it—you meet it where it already is. Spicy Rivalry carries that same instinct forward: fast, limited, sharply designed, and built for people who feel things loudly.
We are Spicy Rivalry, New Mexico
Spicy Rivalry, New Mexico is an independent parody created for entertainment purposes. It is not affiliated with, endorsed by, or sponsored by any original works, authors, publishers, or rights holders. All trademarks and copyrights referenced are the property of their respective owners and are used here solely for parody and commentary.
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Spicy Rivalry, New Mexico is a small, chaotic design project built for people who experience fandom at unsafe levels. We make limited-run pieces inspired by affectionate rivalry, internet brain rot, and the joy of loving something so much you’re willing to roast it publicly. We don’t chase trends—we pounce on moments, make the thing, and move on. No restocks, no lore dumps, no explanations. We’re here for the in-jokes, the intensity, and the people who recognize each other in the wild by a single line of text on a shirt.
If that sounds like you, congratulations—you’ve found your people.
Based in Placitas New Mexico and part of ClearLightCedar.com
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We move fast, trust our instincts, and stop before things get overthought. Spicy Rivalry is built on limited runs, sharp timing, and designs that make sense right now—not six months from now after a committee weighs in. We don’t explain references, we don’t smooth edges, and we don’t dilute the joke for mass appeal. If something hits, we make it. If it doesn’t, we let it disappear. That’s the point. The work is meant to feel alive, a little reckless, and unmistakably of the moment—because rivalry, fandom, and obsession are never tidy, and neither are we.
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People who feel fandom in their bones. The ones who don’t need context, don’t ask follow-up questions, and don’t mind being a little unhinged about the things they love. We’re for the inside-joke collectors, the rivalry romantics, the chaos appreciators, and anyone who’s ever said “no, but hear me out” before committing fully to the bit. If you’ve ever recognized a stranger by a reference on their shirt and felt spiritually seen, yes—this is for you.
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